I. INFORMATION WE COLLECT
Welcome to www.drrothweightloss.com (the “Site”). This Site is owned and operated by [Dr. Alexa Roth, MD / Achieve Weight Loss LLC) (“Dr. Roth” “we,” or “us”). This Privacy Policy explains what information we collect, how we use and share it, and your choices. By accessing or using the Site, you acknowledge that you have read, understood, and agree to this Privacy Policy. Your use of this Site indicates your consent.
This Site is for general information and promotional purposes only and is not a patient portal and does not provide medical advice. Do not submit medical records or sensitive health details through this Site.
This Privacy Policy is organized into the following sections:
I. INTRODUCTION
II. INFORMATION WE COLLECT
III. HOW WE COLLECT YOUR INFORMATION
IV. HOW WE USE YOUR INFORMATION
V. HOW WE SHARE YOUR INFORMATION
VI. HOW WE PROTECT YOUR INFORMATION
VII. NO USE BY CHILDREN
VIII. CORRECTING OR UPDATING YOUR INFORMATION
IX. SPECIFIC CALIFORNIA RESIDENT RIGHTS
X. UPDATES TO THIS POLICY
XI. CONTACT INFORMATION
II. INFORMATION WE COLLECT
Defining Personally Identifiable Information
Personally identifiable information is any information collected by us or provided by you that with reasonable efforts could be used to identify you. Personally identifiable information includes the information you give to us directly, the information we automatically collect, and when applicable, information supplied to us by third parties. Specifically, we collect the following types of information:
- If you submit a request for a callback or consultation, we may collect your phone number and any information you choose to provide in free-text fields (we encourage phone number only). A phone number submitted to request a consultation can be treated as personal information and may constitute PHI when linked to your request for services. We handle such submissions as confidential;
- information regarding your requests for services;
- approximate geolocation derived from your IP address;
- information about your interactions with the Site; and
- analytics and device data such as IP address, device and browser type/version, operating system, referring source, and diagnostic logs.
Please note that the BMI tool on the Site is user-side only. Your height/weight entries are not stored, transmitted, or linked to your identity by us. Results are displayed in your browser and are not retained. The BMI tool does not create a patient-provider relationship and is not a diagnostic or treatment tool.
III. HOW WE COLLECT YOUR INFORMATION
We collect this information in the following ways: directly from you; automatically using technology like cookies, web bugs, and other web technologies; and directly from our partners and vendors.
Information Directly From You
As you use the Site and if you request a consultation, We collect the phone number you provide to us.
Information Automatically Collected Using Technology
We use cookies, pixels, log files, and similar technologies to collect: (i) usage data (pages/features used, clickstream, time on page), (ii) device/technical data (IP address, device and browser type/version, OS, referral source), and (iii) approximate geolocation from IP. We may use analytics and advertising tools (for example, Google Analytics). Where required by law, we obtain consent via our cookie banner and honor your choices through that banner and/or your browser settings. These technologies do not collect personally identifiable information but may be used in conjunction with other information gathered. Over time, we may also collect information about your other activities online and combine this information for the purposes of behavioral profiling.
Do Not Track
Browsers and devices allow individuals to send “do not track” signals to websites. At this time, we do not take actions to respond to “do not track” signals.
Information From Third Parties
We may receive information from service providers and partners that help us deliver, secure, and support the Site (e.g., hosting, analytics, error monitoring, etc).
IV. HOW WE USE YOUR INFORMATION
We collect and use information from you for the following purposes:
- to operate and maintain our Site
- to present our content to you through our Site
- to respond to your requests for consultations
- to notify you about changes to our Site
- to enhance and optimize your experience
- to develop and improve features
- to comply with legal, regulatory, and contractual obligations
- for any other purpose within your consent
Targeted Advertising
When you visit our Site, cookies and pixels may be used for analytics and advertising, which can constitute “sharing” for cross-context behavioral advertising under the CPRA. You can opt out via our cookie banner where available and through the platform controls linked below.
- https://www.google.com/settings/ads/anonymous
- https://www.facebook.com/settings/?tab=ads
You can also visit https://optout.aboutads.info to control the collection of web data on your computer and to opt out of additional targeted marketing.
V. HOW WE SHARE YOUR INFORMATION
Though we do not sell or disclose the personal information we collect in the ordinary course of our business, we may share your data with third parties in accordance with the purposes described above. We also use service providers (e.g., hosting, analytics, and support) under contracts that limit their use of personal information to providing services to us. Below is a non-exhaustive list of some of the partners and vendors we use to provide our services and conduct business:
- Google Analytics. Google Analytics is a tool used to discover user demographics and behavior. You can reference Google’s privacy policy regarding how they handle information collected by visiting https://policies.google.com/privacy.
- Google Adsense. Google Adsense is an advertising program created by Google that allows website owners to display ads on their websites. You can learn more about Google’s policy for handling information collected by visiting https://policies.google.com/privacy.
This list is subject to change at our discretion. If you would like more information about our third-party partners, please visit their specific privacy policy pages that describe their practices.
VI. HOW WE PROTECT YOUR INFORMATION
The protection of your information is important to us. We have designed and adopted technological and organizational procedures to safeguard your data. It is important to note that while we make efforts to protect your data, security measures are not impenetrable. As a result, we cannot guarantee the absolute security of any information collected or transmitted to our Site. Do not submit medical records or sensitive health information via the Site. Email is not a secure channel for PHI. If you provide a phone number for a consult, we prefer to respond by phone or through secure systems rather than exchanging health details by email. By using our Site, you consent to the transmission of your data at your own risk.
VII. NO USE BY CHILDREN
The Site is not directed to, or intended for use by, individuals under 18. We do not knowingly collect personal information from anyone under 18. If you are under 18, do not use the Site or provide any information to us. If we learn we have collected personal information from someone under 18, we will delete it.
VIII. CORRECTING OR UPDATING YOUR INFORMATION
If you discover that inaccurate information about you has been collected, or if you would like to update the information we currently have, please contact us at [ ].
IX. SPECIFIC CALIFORNIA RESIDENT RIGHTS
This section is only applicable for individuals who reside in California and should be read in conjunction with our entire Privacy Policy. If you are a California resident, you have the right to
- obtain additional information about “personal information” (as defined in the California Consumer Privacy Act (CCPA));
- request that we disclose certain information collected, used, disclosed, and sold about you;
- request deletion of your personal information; and
- opt out of the sale or sharing of your personal information.
The information covered by these specific rights is information that could be reasonably linked to you. It excludes information that cannot be reasonably linked to you. To exercise these rights, contact us at [privacy@yourdomain.com ]. We do not sell or share personal information as defined by California law.
X. UPDATES TO THIS POLICY
We may update this policy from time to time. If any updates are made to this policy, they will be posted here. Additionally, if material changes are made to this policy, we will notify you via a notice to this Site, and registered users will receive an additional email. Please check this page frequently for updates.
XI. CONTACT US
If you have any questions, comments, or concerns about this Privacy Policy or our services, please contact us at [].
Privacy Policy
effective october 23, 2025
Portneuf Bariatrics (Pocatello)
777 Hospital Way, Suite 115
Pocatello, ID 83201
(208) 239-2760
For non-clinical website inquiries, please use the website’s contact form.